Many customers are now requesting a cardboard alternative to their current plastic packaging. One customer approached us to see if we could design an eco-friendly drinks holder. This was to replace a poly woven style carrier they were currently using. .

To ensure the safe carriage of these drinks bottles, we replaced the plastic with recycled cardboard. This provides a better hold which cannot lose its cushioning like air packs and air bubbles. Cardboard used in this way is also more cost-effective. The customer asked us in the final stage if we could print on the case so we incorporated a two colour design to help brand and market the final carry case.

Here we provided a successful re-design giving the customer a cheaper and more robust product ensuring fewer breakages – a real win for this customer.