VR ProOptics are a leading provider of virtual reality prescription lenses. The team had been using the same packaging for some time and had taken the decision to make some improvements.

Stephen Brazell, Ophthalmic Production Consultant Engineer, confirms, “We understand the importance of packaging and a re-design provided an opportunity for us to have a better presentation experience for our customers. These are high value items and we wanted to impress customers, emphasise our quality and increase our sustainability criteria.”

Stephen and the team had specific concerns they wanted to address, “We were putting our lenses into a small square box which then went into a mailing bag, so not only were we double handling, the outer mailing bag had no branding, and once the customer had received it, the whole lot went into the bin – this was something we wanted to change.”

The presentation of the product was also important, “A great unboxing experience adds a quality feel and it’s important to us where we place ourselves in the market. It’s a simple way to show your customers that you care about how you present their purchase.”

Key requirements from VR ProOptics:

• Single piece die-cut box
• Efficient and cost effective to use
• Branded packaging
• Enhanced customer unboxing experience
• Environmentally responsible
• Recyclable

Ethan from design agency, New Rhythm Design did some research and thought the case studies on the Sandland Packaging website showed the capability for creating clever unique die-cut printed boxes were the type needed.

Stephen continues, “Ethan approached Sandland Packaging and Kieron responded really quickly. Ethan was able to explain our requirements and send a prototype box that he had put together. Kieron was great in explaining the options and was able to improve on the initial concept design and refine it so that it was both visually better and more cost effective to manufacture. He guided us through the entire process to final order, which included implementing the branded artwork design from New Rhythm Design.”

To meet the specification, we designed a bespoke corrugated box tailored to fit both lenses and glasses cases, through including a simple perforation which changes the aperture in the box if it is required to hold glasses cases instead. The boxes close tightly to hold the items securely for transportation and delivery.

A striking single colour print on the outside of the box was used. Stephen continues, “It was great to be able to print on the box – it helped enhance the brand and build engagement with our customers. It was also really important for us to let the customer know that the product and the packaging were all made in the UK. Lastly, for security, we wanted to make it clear to anyone handling the product that the lenses were all prescription – so personalised to the person placing the order.”

Our solution included:

• Single piece box with die-cut aperture to snugly hold the product
• Perforated area to change to hold glasses cases
• Attractive single colour printing for brand engagement
• Lightweight, fully recyclable corrugated material

Stephen is thrilled with the new boxes, which he feels are a real improvement. “Ethan and Kieron worked together to deliver a fantastic result for us. We love our boxes! We’re so pleased we chose Sandland Packaging to create the boxes that New Rhythm Design conceived. The boxes meet all of our criteria – impressive, robust, modern, sustainable – they are everything and more we were looking for.”

• Brand building, striking print
• Simple, one-piece construction.
• Fully recyclable and Carbon Neutral
• Flexible packaging design for multiple use